Croda has published new softening data specifically generated for gray hair, which tends to become coarser with aging. Crodazosoft DBQ, a conditioning ingredient previously proven to soften virgin and dyed hair, has been shown to provide consumer-perceivable softening benefits on gray hair, too. It allows hair care formulators to create products where consumers can achieve softer, youthful-feeling hair throughout all life’s stages, according to Croda.    When consumers seek to condition thei...